A few colorful rings on hand for display.

Summer 2020- Covid, Auctions, Saharan Dust Storms, BIG Diamonds, and New Faces

Summer 2020- Covid, Auctions, Saharan Dust Storms, BIG Diamonds, and New Faces

We hope you and yours are remaining safe, loved, and well in the wild ride 2020 has been so far.  Our little mountain town has been isolated from much of 2020's turmoil.  But we are continuing to take precautions at MSJ because we love you.  We use enough hand sanitizer to fill a swimming pool.  We bleach and clean anything that sits still long enough. We wear masks at the counter, and have masks available for you.  Do I know how effective masks are? If they are effective  AWESOME--it was easy to wear and kept my perpetually cold nose warm! If they aren't, all I've lost is a little smudged lipstick in the hopes of protecting myself and you.  So come visit us, we prefer you wear a mask, and if you forgot yours, we have one you can have for free.  If you decline to wear a mask, we love you and welcome you to our shop as well--but we'll stay at least 6ft away either way (us introverts find this a good rule of thumb for all life situations regardless of disease).

Our store was closed for 2.5 weeks in April for COVID.  We put our brains together (granted, it wasn't a whole lot of brains, but it got the job done) and re-shifted everything to online.  That's where our auction idea was born and ya'll seemed to love it--so we'll keep surprising you with auctions here and there.  We've also introduced mystery bags--all Denise's idea, because she is both amazing and brilliant (with a fair splash of sass).  Shutdowns were hard for little businesses--but you made it easy for us and we can't thank you enough!

If you've been by lately, you've probably noticed our cases are brimming full of new goodies of all kinds, and our diamonds are getting BIGGER.  Rob and I decided early this year that 2020 would be the year of MSJ becoming a diamond powerhouse.  So we've started focusing on GIA and non-certed diamonds 1, 2, and 3 pct + and prices that beat any of our competitors.  Not only did we decide to bring you bigger diamonds at better prices, but we decided we would bring you NICER diamonds.  You'll not find I (Included) diamonds in our bridal cabinet.  Our bridal diamonds are SI and better.  When you leave our store with an MSJ diamonds, we want you to feel like you won the lottery with a big, clean, sparkling diamond at a price no one else can touch.  Find diamond shopping intimidating?  We love to help people learn, we'll sit you down and show you different diamonds and what to look for to find the one that is perfect for you!

If you've been to visit you've also noticed new people!  Scott Steighner joined us recently as one of our custom and repair jewelers.  He brings with him more than 35 years in the jewelry industry and has worked for some pretty big and fancy names in the jewelry field.  We definitely feel like we've won the lottery with Scott joining our staff!  All of our repairs and custom work is completed right in our little shop here in Greeneville.

You'll also meet our bright and sunshine Rochelle Van Vooren who helps our manager Denise with sales and the other 473,958 administrative things it take to do to run a jewelry shop.  When we were looking for help, we thought "why not recruit one of our best, happiest customers?" and there she was!  We won the lottery twice with Rochelle!

Take a few moments to drop in and say hello (you don't even have to buy anything, we just love visitors!).  We're open Monday-Friday 10 a.m. until 6 p.m. and Saturday from 10 a.m. - 2 p.m.


Leave a comment

* Required fields

Please note: comments must be approved before they are published.